Amazon recently set a new record for single-day pre-order sales ahead of the release of new video game Call of Duty: Black Ops 2.
The online retailer - which also provides a platform for people selling things online and using parcel delivery services in Amazon Marketplace - revealed that interest in the game spiked after a full trailer had its first showing on US television.
Single-day pre-orders for the title were three times higher than those experienced for its predecessor, Call of Duty: Black Ops.
The new game, which could prove a popular item on Amazon Marketplace and eBay later this year, is due to be released on November 13th 2012.
It will feature a story set in the year 2025, written by movie screenwriter David Goyer, whose film credits include The Dark Knight.
Graham Chambers, Amazon UK's video games manager, said: "Set to be one of the biggest games of the year, it's great to see so much enthusiasm and anticipation for Call of Duty: Black Ops 2.
"Bolder and better than before and with everything from a futuristic storyline through to single player mode, zombies and multiplayer, Black Ops 2 promises something Call of Duty fans have never seen before."
The next instalment in the Call of Duty series will follow highly popular past titles such as Elite, Modern Warfare 2 and World at War.
Its release later this year will put it in direct competition with another video game that could attract plenty of interest online and boost demand for parcel delivery services - Halo 4.
Currently being developed as an exclusive title for the Xbox 360, Halo 4 is billed as the start of a new trilogy in the popular and long-running franchise.
It is scheduled for release on November 6th, one week before Black Ops 2, and is likely to be in high demand for the Christmas season.
Author: Adrian Medland